Classic Cinemas Adopts DTS Digital Booking System™Las Vegas, NV, March 10th, 2008 -- DTS Digital Cinema announced that Classic Cinemas has chosen DTS Digital Booking System TM (DBS) for the in-house exhibition management of its 91 screens in 12 locations in Illinois. DTS DBS will be integrated with Classic's enterprise accounting and point of sale systems to manage gross reporting, end-of-day financials, film payments as well as external and internal reporting. DTS will showcase DBS and other advanced technologies for the digital cinema industry during Showest 2008, March 10-13, 2008, in the Palace Suite 4 and 5 at Bally's Hotel in Las Vegas, NV. For more information on DTS Digital Cinema, please visit www.dtsdcinema.com "DBS is a substantial upgrade from our existing combination of systems and provides an effective single-source solution," said Chris Johnson, Vice-President of Classic Cinemas. "At Classic Cinemas, we pride ourselves on our technological innovations and we view DBS as an excellent way to tie together significant aspects of our business." "The ability of DBS to support all formats from 35mm to digital cinema, coupled with its flexibility to support circuits of any size-from three screens to those with more than three thousand-makes it an ideal choice for any exhibitor" said Don Bird, senior VP corporate strategy and business development for DTS Digital Cinema. "We are very pleased that Classic Cinemas has joined the growing number of exhibitors worldwide using DBS to manage their circuits." About Classic CinemasClassic Cinemas is a family owned theatre chain founded in 1978 with 91 screens in 12 locations across Northern Illinois with all but one theatre in the Chicago DMA. While many of Classic Cinemas locations are historic downtown theatres, they have been meticulously renovated to highlight their character. This combined with outstanding guest service and the latest technology helps create an exceptional movie going experience. For more information visit www.classiccinemas.com About DTS Digital Booking SystemThe DTS Digital Booking System (DBS) is an Application Service Provider (ASP) that enables cinema exhibitors and distributors to manage communications via the Internet. DBS allows exhibitors and distributors to conduct business online by accelerating the process of booking playdates, scheduling showtimes, programming trailers, tracking data and facilitating film rental payments. Uniting geographically scattered organizations and enabling them to function as a single, cohesive business unit, the functionality of the application has been carefully designed to accurately model standard practices in the exhibition industry. About DTS Digital CinemaDTS Digital Cinema is an expert provider of digital entertainment products, technologies and services for content owners and cinema exhibitors. The company specializes in content management solutions for the delivery and exhibition of movies and other content in digital form, with a dedicated focus on supporting the motion picture industry's ongoing transition to digital cinema. For information regarding risks and uncertainties associated with DTS' business, please refer to the "Management's Discussion and Analysis" and "Risk Factors" sections of DTS' SEC filings, including its annual report on Form 10-K and quarterly reports on Form 10-Q, copies of which may be obtained free of charge from the SEC's website at www.sec.gov.
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PRESS CONTACTS DTS North America
J. Sperling Reich Bradina Hudell Steve Hooley, Emmett & Smith |